Social Media: Business or Not??

Dear Friend,

Greetings to you!
I am so glad to share with you that we had a very successful event with Wisers Information Limited (Wisers) earlier this month on the topic of “Brand Formula through Social Media”. The event wasFULL HOUSEin a room packed with160 peoplecoming mainly from companies ofBanking &Finance, Government & NGO’s and Marketing Professionals. I was thrilled to speak alongside with domain experts from Greenpeace, Ogilvy andWisers. If you are interested to view my presentation, please feel free to check it out onhttp://www.slideshare.net/adamshk/adams-wisers-social-media-seminar-20110602
Facebook

So, do you think you can get businessthrough your Facebook Account or Facebook Fan Page or Facebook Groups or Facebook Social Ad? If I have lost you on these terms, you definitely need to get yourself educated on the differences, otherwise you will not be very successful to promote your company/products/services using Facebook. Why am I pinpointing on Facebook? It is because there are more than3 Million registered users using Facebook in Hong Kong which is about 75% of the total Internet population in Hong Kong. This is a serious matter as there isno single advertising media have this kind of direct reachon a personal basis than Facebook in Hong Kong and in the world. There are actually more than 500 Million Facebook users in the World which contribute to more than 25% of the worldwide Internet population. The most important success factor is to ensure there is element of “Viral Effective”. Majority ofAdams’larger projects in the last 2 years are all related to Facebook and we alwaysthink Virallyto bring pivotal results for our customers.  You may read more on our methodology and philosophy onhttp://www.adamshk.com/e-Marketing/social_media.htm

Twitter
Are you really ready to engage with the customers and do business? According to a article onwww.mad.co.uk, Dell managed to make over US$6.5 Million sales throughTwitter alone by end of 2009 and US President Obama is having over 8M followers on Twitter alone. However, Twitter is not so popular in Hong Kong as it does not offer Traditional Chinese interface butAdamsis recommending customersto use Twitter as a connector to multiple Social Media. There are actually a number of way of doing it if you know the right tools. It is highly effective for disseminating your company and product news to multiple channels.

YouTube

Do you know Hong Kong is one of the highest visit location of YouTube? Do you know you can actually post Video advertisements (Traditionally only available on  TV) right next to videos of your target customers when they search for interested topics? It can be so targeted and relevant and effective but we do not see a lot of these advertisements yet in Hong Kong. Are you aware that we live inpost-modern age that people enjoy watch videos than purely reading textsHave you opened you YouTube channel for your company yet, showing demos, advertisements, testimonials, events….to create a prominent online presence? What I am trying to say here is that a lot of companies are lacking behind onusing YouTube tactically and effectivelyThe potential results can be exponential if you are doing it right. Adams has started helping customer to place their TVC’s on YouTube for quite sometime and the ROI’s are very clear.
China
Earlier,www.renren.com(人人網) has merged withwww.kaixin.comto form the largest Social Media Network in China. On May 4, 2011, RenRen.com has become the first ever Social Media Network beinglisted on New York Stock Exchange raising US$743.4 millionwith highest trading price at US$21.93 on the first day of trading. There are many business implications with its huge growth potentials. If you are planning to reach customers in China, then you really have to understand Sina’s Weibo (microblogging site equivalent to Twitter), Youku.com and Tudu.com (Video Broadcasting sites equivalent to YouTube), Baidu Tieba (China’s largest discussion forum) and a whole bunch of other Social Media Network sites. The competitions are furious and extremely exciting. However, the cost of exploration is not small at all! Adams is actively helping customers to use the most relevant and prominent social media in China to create most effective online presence and awareness.
Summary
Ultimately, we are living in an Internet Age, people tend to find you through Search Engines and Social Media than anything else. We are talking about Online PR and Online Branding exercise here.  It is exactly the same as you would do it in the old days, you need to manage your public facing communications to get the best branding, perception and awareness. If you do not act now, it is going to be too late as your competitors are out there looking for ways to penetrate the market any minute NOW using Social Media. We see a lot of companies have started their effort in testing the effect of Social Media Marketing but we also see too many cases that the companies are not having a clear strategy! If you would like to understand more how to plan your Social Media Marketing Strategy for your special business, please do not hesitate andcontact us on+852 27239977oremail usat[email protected].
Best regards,
Matthew
Matthew Kwan
Principal Consultant
Adams Company Limited

藉社交網站威力,開拓無限市場潛力!

Social Media

Social Media

 

關廣智 (www.adamshk.com 首席顧問) Copyright 2010.


互聯網已成為我們生活的一部份,據相關統計數字於2009年尾顯示,全球用戶逾18億,而中國亦高居榜首,截至20104月份互聯網用戶已超4億。Six Degree of Separation, 奧巴馬的競選宣傳策略, FacebookYouTubeTwitter (或微博) …等等的社交網站 (Social Media/Networks) 不斷創造市場新驚喜。面對這最具潛力又龐大的宣傳廣告平台,市務人員刻不容緩,不能忽視! 如何借力打力,開拓無限市場潛力,發展超然商機創造力呢?最重要有以下幾方面:

1.了解你的目標客戶於社交網站上的特性:

- 那些社交網站是他們經常流連呢?

- 那些是他們最有興趣的群組呢?

2.清楚你於社交網站上可達到的目的

- 究竟是建立人際網絡還是可以硬銷呢?

- 究竟是建立形象還是還是廣發消息?

3.利用社交網站的互動工具達到最大擴張效果

- 上載內容於社交網站時有沒有同時發佈於其他社交網站呢?

- 你的網頁和社交網站上有沒有互動地embed 不同的社交網站上的內容呢?

- 你的網站有沒有充分利用社交網站的分享功能呢?

4.恆久發放資訊保持曝光機會

- 要吸引你的跟隨者,資訊必然要新鮮、相關

- 要建立群體,就要準時和定期回應回覆

社交網站的威力在乎你所傳遞訊息的滲透力,如果你的跟隨者越來越多,你的長遠利益也必然顯著。雖然社交網站的爆發力可以非常強大,但並非頓時必然可見,所以要發揮得淋漓盡致就只得努力嘗試,把握最

Social Media

Social Media

 

關廣智 (www.adamshk.com 首席顧問) Copyright 2010.


互聯網已成為我們生活的一部份,據相關統計數字於2009年尾顯示,全球用戶逾18億,而中國亦高居榜首,截至20104月份互聯網用戶已超4億。Six Degree of Separation, 奧巴馬的競選宣傳策略, FacebookYouTubeTwitter (或微博) …等等的社交網站 (Social Media/Networks) 不斷創造市場新驚喜。面對這最具潛力又龐大的宣傳廣告平台,市務人員刻不容緩,不能忽視! 如何借力打力,開拓無限市場潛力,發展超然商機創造力呢?最重要有以下幾方面:

1.了解你的目標客戶於社交網站上的特性:

- 那些社交網站是他們經常流連呢?

- 那些是他們最有興趣的群組呢?

2.清楚你於社交網站上可達到的目的

- 究竟是建立人際網絡還是可以硬銷呢?

- 究竟是建立形象還是還是廣發消息?

3.利用社交網站的互動工具達到最大擴張效果

- 上載內容於社交網站時有沒有同時發佈於其他社交網站呢?

- 你的網頁和社交網站上有沒有互動地embed 不同的社交網站上的內容呢?

- 你的網站有沒有充分利用社交網站的分享功能呢?

4.恆久發放資訊保持曝光機會

- 要吸引你的跟隨者,資訊必然要新鮮、相關

- 要建立群體,就要準時和定期回應回覆

社交網站的威力在乎你所傳遞訊息的滲透力,如果你的跟隨者越來越多,你的長遠利益也必然顯著。雖然社交網站的爆發力可以非常強大,但並非頓時必然可見,所以要發揮得淋漓盡致就只得努力嘗試,把握最

Get your Facebook “Username” to get maximum exposure

facebookBy Matthew Kwan © Copyright.  All rights reserved.  Principal Consultant, Adams Company Limited  (www.adamshk.com)

In the past, Facebook did not automatically give out a short cut link to your account or page. However, now you can create your own shortcut called “username” to allow people to type in a unique link for your account or page. It is an excellent way to give you especially your company a better branding in general.

e.g. www.facebook.com/adamshk

The way to apply the username is very simple. Once you have a published/online page or account, you can just type www.facebook.com/username to register.

However, it may take a day or two before the chosen username is approved to use and you are not supposed to change the name in future. Hence, you must get the name right the first time though I think you may have once chance to change!

By having the username defined, it is an excellent way to invite other people to visit you/your page with ease!facebookBy Matthew Kwan © Copyright.  All rights reserved.  Principal Consultant, Adams Company Limited  (www.adamshk.com)

In the past, Facebook did not automatically give out a short cut link to your account or page. However, now you can create your own shortcut called “username” to allow people to type in a unique link for your account or page. It is an excellent way to give you especially your company a better branding in general.

e.g. www.facebook.com/adamshk

The way to apply the username is very simple. Once you have a published/online page or account, you can just type www.facebook.com/username to register.

However, it may take a day or two before the chosen username is approved to use and you are not supposed to change the name in future. Hence, you must get the name right the first time though I think you may have once chance to change!

By having the username defined, it is an excellent way to invite other people to visit you/your page with ease!