It was such an exciting and privileged occasion to interact with over 30 Sales & Marketing leaders in different industries at Adams e-Marketing & Social Media Training Course on Aug 4, 2011. I personally found the contents and case studies are so interesting to generate some very good ideas for our promotion & marketing programs. With the overwhelming responses, we have decided to re-run the training again on Sep 8, 2011. If you have friends who maybe interested to attend, please feel free to ask them to register on http://www.adamshk.com/events/course20110908.htm or they may find out a bit more on http://goo.gl/DkfXU .
Today, we are bombarded by promotional e-Mails, overflowing advertisement web banners, unknown Facebook invitations and wall posts… Personal Touch is one of the most important success factors for any e-Marketing and social media campaigns. In our own experience, by addressing the recipients’ individual names in an e-Mail, the eDM open rate can actually be increased considerably. However, in order to do this, one needs to diligently collect and update the distribution list on a better eDM platform. The eDM platform should be good enough to cater multiple languages including Traditional Chinese & Simplified Chinese as well as SMS Text Messaging with programmable follow up actions to create a tailor-made user experience.
In order to win over the e-Marketing & Social Media game, you need to dare to share as a person. We have seen many e-Campaigns running in the past couple of years, though Think Virally will always be the best way to win, the traditional Word of Mouth (WOM) marketing is the basis for Viral Marketing. WOM is based on personal relationship and trust, if you cannot build up this personal trust, you will never get very far!
Personal Touch is also about the language you use, in a lot of cases of Social Media Marketing, you really have to use colloquial language to get resonance or echoes from your target audiences. We often have arguments and clashes with our clients about using colloquial language versus formal written language, for example, on wall posts of Facebook. Corporate Communication Managers and PR Managers do not like us as they have very restricted guidelines on the tone of communication. However, they really have to tune their mindsets and maybe have a new job position open as Social Media Communications Manager to be more socialable!
Responsiveness & interactive conversation is another area of the challenge if you dare to share on Social Media. The question is do you have dedicated staff to respond to the “happy” problem when your target audiences/customers are really responding to your invitation and comments and how quick can you respond? A typical answer I give out often is 24 hours at maximum you shall respond to the comments. Well, you have the choice to do it yourself or to hire some consultants like Adams to do for you.
By the way, we have a new logo created for the Small & Medium Enterprises website (www.sme.gig.hk), there is a new special offer on the free trial of Photocopier from a well-known brand on the site. You can get a prize of iPhone 4 if you successfully sign contract as a customer. Enjoy the chance!
I look forward to connecting with you again soon!