Your Ultimate Measurement for your e-Campaigns

By Matthew Kwan © Copyright.  All rights reserved.  Principal Consultant, Adams Company Limited  (www.adamshk.com)
So what is the ultimate measurement for your e-Marketing campaigns?  The most important thing to remember is that we live in a business world and the most basic measurement unit is always down to dollar amount.  However, it is very difficult to [...]

Get your Facebook “Username” to get maximum exposure

By Matthew Kwan © Copyright.  All rights reserved.  Principal Consultant, Adams Company Limited  (www.adamshk.com)
 
In the past, Facebook did not automatically give out a short cut link to your account or page. However, now you can create your own shortcut called “username” to allow people to type in a unique link for your account or page. [...]

中國網上宣傳必備的「百度指數」

作者: 關廣智 (白武士有限公司首席顧問 http://www.adamshk.com/)
如果你計劃耍於中國網上宣傳你的產品或公司,百度指數就是你必然參考的網頁 http://index.baidu.com.
百度指數能準確地給你分析你所關注的業務在中國的市場需求和地區的分佈,而且內中的資訊都是最新鮮的數據。其中特別當你採用關鍵字搜尋來作為廣告的途徑,百度指數更可給你提供相關的關鍵字建議以至達到最有效的成效。