Adams Business Advisory Blog

By Matthew Kwan © Copyright. All rights reserved. Principal Consultant

Adams Company Limited www.adamshk.com

Starting e-Marketing is easy but walking on the right path is not so easy. There are just too may options you can consider! However, typically I would recommend my clients to follow 6 simple steps to plan and start [...]

By Matthew Kwan © Copyright. All rights reserved.Principal ConsultantAdams Company Limited www.adamshk.com

Obviously, when you ask any marketing professionals, they will tell you Return On Investment (ROI) is the way to measure success of any marketing activity. However, what are the returns should we expect from e-Marketing campaigns that would make them really successful? I have [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant

Adams Company Limited www.adamshk.com

It is too easy to get bounced back or blocked by Spam Analyzer of any email system whenever you send out anything to anyone these days. First of all, you should try your best to convince the receiver on your distribution list to add [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant Adams Company Limited www.adamshk.com
When you define your objectives of e-Marketing it is not any different from traditional marketing. The simpliest way is to make sure whether you want to Generate Sales or Build a Brand. However, a lot of time, you may not be able to [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant

Adams Company Limited www.adamshk.com

As it is so dynamic the (internet) world getting to be, Search Engine Marketing is something you cannot ignore in order to win the e-Marketing game. So, how to make sure our strategy is the right one? Here are some tips I would recommend [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant
Adams Company Limited www.adamshk.com

We receive too many e-Mail advertising messages nowadays. A lot of them will automatically drop into our junk e-Mail box instantly and some of them may not. Nonetheless, the chances of us opening an e-Mail message depends largely on the sender and the subject [...]

By Matthew Kwan © Copyright. All rights reserved.Principal ConsultantAdams Company Limited www.adamshk.comA lot of companies now are advertising on the popular search engines to promote their products and services. However, how many keywords should you advertise to get the best results? Some servicing companies are suggesting clients to publish only a few “top most important” [...]

By Matthew Kwan © Copyright. All rights reserved.Principal ConsultantAdams Company Limited www.adamshk.com

In order to let people find you on internet with higher chance, one trick is your website must be linked by many other affiliated websites. The more affiliated partners or websites you are linked, the better chance more people may find you easier as [...]

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant
Adams Company Limited www.adamshk.com
2008 July 17
Most e-Marketing campaigns will redirect potential customers to the target landing (web) page you want people to view the specific promotional contents. If you don’t have a good look and feel of your web page, the chances of your potential customers [...]