Adams Business Advisory Blog

By Matthew Kwan © Copyright. All rights reserved. Principal Consultant

Adams Company Limited www.adamshk.com

So you are generating good responses from your e-Mail campaigns, online advertising, search engine marketing and etc…The next most important thing you need to do is to manage your customer database successfully. Without this, your e-Marketing strategy will always have a missing [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant

Adams Company Limited www.adamshk.com

It is too easy to get bounced back or blocked by Spam Analyzer of any email system whenever you send out anything to anyone these days. First of all, you should try your best to convince the receiver on your distribution list to add [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant Adams Company Limited www.adamshk.com
When you define your objectives of e-Marketing it is not any different from traditional marketing. The simpliest way is to make sure whether you want to Generate Sales or Build a Brand. However, a lot of time, you may not be able to [...]

By Matthew Kwan © Copyright. All rights reserved.Principal Consultant
Adams Company Limited www.adamshk.com

We receive too many e-Mail advertising messages nowadays. A lot of them will automatically drop into our junk e-Mail box instantly and some of them may not. Nonetheless, the chances of us opening an e-Mail message depends largely on the sender and the subject [...]