中國網上宣傳必備的「百度指數」

作者: 關廣智 (白武士有限公司首席顧問 http://www.adamshk.com/)Baidu Index

如果你計劃耍於中國網上宣傳你的產品或公司,百度指數就是你必然參考的網頁 http://index.baidu.com.

百度指數能準確地給你分析你所關注的業務在中國的市場需求和地區的分佈,而且內中的資訊都是最新鮮的數據。其中特別當你採用關鍵字搜尋來作為廣告的途徑,百度指數更可給你提供相關的關鍵字建議以至達到最有效的成效。作者: 關廣智 (白武士有限公司首席顧問 http://www.adamshk.com/)Baidu Index

如果你計劃耍於中國網上宣傳你的產品或公司,百度指數就是你必然參考的網頁 http://index.baidu.com.

百度指數能準確地給你分析你所關注的業務在中國的市場需求和地區的分佈,而且內中的資訊都是最新鮮的數據。其中特別當你採用關鍵字搜尋來作為廣告的途徑,百度指數更可給你提供相關的關鍵字建議以至達到最有效的成效。

Designing Powerful & Effective Search Keywords of Your Business

By Matthew Kwan © Copyright. All rights reserved. Principal Consultant
Adams Company Limited
www.adamshk.com

Keywords or tags or labels are very important by e-Marketing term as they can help you to be searched by search engine easier or to do contextual marketing more effective and etc. You may use them for Search Engine Marketing, Search Engine Optimization & etc.

It may sound difficult but in effect it is just a matter of using the right method when designing powerful & effective search keywords of your business for e-Marketing. You may refer to my previous written article on “The 5C’s of Business Planning” for detailed description on how to identify your Customers, Competitors, Complementors, Channels and Costs. The answers to the designated questions will help you to list out the top-most important keywords of your business.

After having done the analysis of 5C’s, it will be only a mechanical process to expand the list of keywords with some specific verbs or nouns adding in front or after your keywords making it like phrases to be specific enough that one would use them to search your company’s products/services as discussed in the article of “Search Engine Keywords Must Be Cost Effective

The final result of the keywords list generated from this process can be very long but you can always to shorten the list when you have captured enough data from your search engines. It is relatively easy to remove those under-performed keywords of few impressions or clicks.

Search Engine Keywords Must Be Cost Effective

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant

Adams Company Limited www.adamshk.com

A lot of companies now are advertising on the popular search engines to promote their products and services. However, how many keywords should you advertise to get the best results? Some servicing companies are suggesting clients to publish only a few “top most important” keywords but in my opinion you got to advertise with the Most Cost Effective keywords.

So how do we quantify cost effective, it is a matter of getting the maximum exposure with the best prices. For example, you may get maximum exposure when you are bidding for the first 5 positions but your prices must be high. However, you may get 70% of the same exposure of the top 5 positions on the first page of search results with just a fraction of the costs of the first 5 positions. There is not formula to help you to do this but you need to experiment your bid prices in order to achieve a optimal point. The bad news is as it is a dynamic business, that means you have to do this constantly!

The other point to make is that you have to look out for other Cost Effective keywords by evolving your keywords with variations like in plural forms, adding verb before nouns, specifying your targeted locations to make your search keywords list more specific and like a sentence/questions you would type when you try to search for something. This takes a lot of creativity in order to perfect your keywords list but over time you will certainly get the pay back, I can guaranteed!