中國網上宣傳必備的「百度指數」

作者: 關廣智 (白武士有限公司首席顧問 http://www.adamshk.com/)Baidu Index

如果你計劃耍於中國網上宣傳你的產品或公司,百度指數就是你必然參考的網頁 http://index.baidu.com.

百度指數能準確地給你分析你所關注的業務在中國的市場需求和地區的分佈,而且內中的資訊都是最新鮮的數據。其中特別當你採用關鍵字搜尋來作為廣告的途徑,百度指數更可給你提供相關的關鍵字建議以至達到最有效的成效。作者: 關廣智 (白武士有限公司首席顧問 http://www.adamshk.com/)Baidu Index

如果你計劃耍於中國網上宣傳你的產品或公司,百度指數就是你必然參考的網頁 http://index.baidu.com.

百度指數能準確地給你分析你所關注的業務在中國的市場需求和地區的分佈,而且內中的資訊都是最新鮮的數據。其中特別當你採用關鍵字搜尋來作為廣告的途徑,百度指數更可給你提供相關的關鍵字建議以至達到最有效的成效。

Ahead of the e-Marketing Game with Right Search Engine Marketing Strategy

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant

Adams Company Limited www.adamshk.com
As it is so dynamic the (internet) world getting to be, Search Engine Marketing is something you cannot ignore in order to win the e-Marketing game. So, how to make sure our strategy is the right one? Here are some tips I would recommend anyone who want to be ahead of the game:

  1. Identify Local King: Each market/country may have the Local King you must aware of that most people (80%?) may have preference to use that search engine. e.g. Yahoo in Hong Kong, BaiDu in China and Google in a lot of other countries…etc. However, you still should advertise on other search engines even they are not the Local King to make sure you have a presence.
  2. Smaller Budget with Specific Keywords: If you are not sure what budget to use at the start, try always with smaller amount with the more specific keywords (i.e. phrases instead of single words) first.
  3. Register on Web Business Directories: Other than paid advertising, you should also go aggressively to register as many web business directories as possible. This is very strategic as typically these directories are easier to be searched by search engines.
  4. Exchange Banners/Links: Your business partners including suppliers and customers are very valuable to you and you should always ask them to exchange banner or links with you to cross promote each other. The more links are referring your website the higher chance search engines can show you with higher position.
  5. Grow Your Website Hit Rate: Grow your website hit rate to let your website listed higher by search engine. However, it is easier said than done to grow your website hit rate. One important thing to bear in mind is to encourage your visitor to use your website rather than viewing only!

Search Engine Keywords Must Be Cost Effective

By Matthew Kwan © Copyright. All rights reserved.
Principal Consultant

Adams Company Limited www.adamshk.com

A lot of companies now are advertising on the popular search engines to promote their products and services. However, how many keywords should you advertise to get the best results? Some servicing companies are suggesting clients to publish only a few “top most important” keywords but in my opinion you got to advertise with the Most Cost Effective keywords.

So how do we quantify cost effective, it is a matter of getting the maximum exposure with the best prices. For example, you may get maximum exposure when you are bidding for the first 5 positions but your prices must be high. However, you may get 70% of the same exposure of the top 5 positions on the first page of search results with just a fraction of the costs of the first 5 positions. There is not formula to help you to do this but you need to experiment your bid prices in order to achieve a optimal point. The bad news is as it is a dynamic business, that means you have to do this constantly!

The other point to make is that you have to look out for other Cost Effective keywords by evolving your keywords with variations like in plural forms, adding verb before nouns, specifying your targeted locations to make your search keywords list more specific and like a sentence/questions you would type when you try to search for something. This takes a lot of creativity in order to perfect your keywords list but over time you will certainly get the pay back, I can guaranteed!