「網民8秒找不到資料,即走!」

2010-06-02 香港經濟日報
以下內容擇碌自 , 參 閱全文
營銷顧問公司 Adams  (www.adamshk.com) 首席顧問關廣智 坦言,不少網站的設計過於繁複,消費者在找到產品資料前,可能被迫觀看長達數十秒的宣傳片,嚇怕客戶。網民耐性有限,關坦言︰「網民8秒找不到資料,即 走!」他建議網站設計以user friendly為主導。
關廣智以護膚品牌 Olay為例,消費者登入內地網站後,可先看到不同性別及年齡層的明星,如周迅及黃曉明,點擊後輕易找到符合自己的產品系列。
他又建議, 港商可在公司網站設立不同社交網平台的連結,並成立會員制,提高顧客對品牌的忠誠度。

Twitter Weekly Updates for 2009-12-20

e-Marketing with POWER! for Marketers training is coming on Jan 22, http://www.adamshk.com/trainings/emarketing_with_power_professional.htm #
Jason Cong/Baidu Disti in HK said today at our training one needs “400″ tel # to get biz in PRC http://www.adamshk.com/trainings/baidu20091218.htm #

Twitter Weekly Updates for 2009-12-06

Print now!! California Fitness - 1 week FREE Guest Pass
http://www.facebook.com/photo.php?pid=8830&l=401bbea6a7&id=100000513992076 #

Twitter Weekly Updates for 2009-11-29

Adams testing http://bit.ly/4mTOGv #
http://www.facebook.com/photo.php?pid=2772532&l=17889f9948&id=121739743489 #

Twitter Weekly Updates for 2009-11-22

Matthew Kwan is speaking at HK TDC Seminar: Marketing Through Social Networking (2009 Nov 20 at 3.30pm) #

Twitter Weekly Updates for 2009-11-08

We launched the online campaign for Bossini, checkout http://www.facebook.com/bossini.group #

Twitter Weekly Updates for 2009-09-20

Matthew Kwan is teaching Business Communication at HKMA BA Program on Tuesdays. #
3 major objectives of Business Communication are Selling, Managing and Career. Getting the message across is the ultimate aim! #

Twitter Weekly Updates for 2009-08-09

Social Networking is the way to go in order to generate interests from your target customers. The pt is how to make it into real Business! #

Twitter Weekly Updates for 2009-07-26

Very encouraging figure, 100 people registered for today’s 中國商機研討會 http://bit.ly/9oSAT #
Over 70 people registered 中國商機研討會 on July 23 http://bit.ly/9oSAT #

Twitter Weekly Updates for 2009-07-19

Latest: Adams is co-organizing 中國商機研討會 on July 23 http://bit.ly/9oSAT #
Adams is co-organizing 中國商機研討會 with RMB payment gateway IPS (www.ips.com.cn) and BaiDu’s Hong Kong’s Sole Disti. on July 23 at 2.30pm #

Twitter Weekly Updates for 2009-07-12

Adams is co-presenting with Radica on Social Network this evening at the event of HKAIM in HK Productivity Council in Kowloon Tong #

Twitter Weekly Updates for 2009-07-05

寬 免 一 年 商 業 登 記 費 的 措 施 如 獲 立 法 會 通 過 , 將 於 八 月 一 日 生 效 。http://www.ird.gov.hk/chi/ppr/archives/09062403.htm #
Finished teaching at Labour Dept - Leading effective meetings last Sat: Constructive Confrontation is so strong,can you disagree but commit! #
iMoney Magazine interviewing Adams’ Principal Consultant [...]

Twitter Weekly Updates for 2009-06-28

So many people (70+ in total) showed up at the event of Adams ran with Google and Wowternet. Our presentation was very well received! #
@kevinshe I used pretty general words like “Hong Kong”, “Advertising”… in reply to kevinshe #
@clarencechiang I did not want to say -ve comments on young entrepreneurs but they are some [...]

Twitter Weekly Updates for 2009-06-21

@BevClement I only followed about 180 real people and I don’t not know what is norm? in reply to BevClement #
@kevinshe try logging on to the service of Twollow and TweetLater, it just grow automatically in reply to kevinshe #
First Class of “Leading Effective Meeting” course of Labour Department Y.E.S. is happening today in Mongkok [...]

Twitter Weekly Updates for 2009-06-14

Kouzes-Posner (2006): Leadership is an art - a performing art - and the instrument is the self. #
Kouzes-Posner (2006): Wanting to lead and believing that you can lead are the departure points on the path to leadership. #
Kouzes-Posner (2006): The unique role of leaders is to take us to places we’ve never been before. #
Kouzes-Posner [...]

Twitter Weekly Updates for 2009-06-07

TVB Pearl MoneyMagazine: Matthew Kwan’s comments about Entrepreneurs(from 16.38min) http://mytv.tvb.com/finance/moneymagazine/26700 #

Twitter Weekly Updates for 2009-05-31

曾俊華昨日天宣佈減收商業登記費一年, 要待立法會通過才有詳情。 #
香港工業總會Marketing Training Class and TVB Pearl Money Magazine Program of Adams’ interview are both on May 26. #
So we followed a lot of people, logged on to the service of Twollow and TweetLater in the last 2 days. Followers number grew from 22 to 65! #

Twitter Weekly Updates for 2009-05-24

Continue to explore how Twitter may work even better after shone some light by another e-Marketeer #
Adams interview by TVB Pearl - Money Magazine about Entrepreneurship Challenge for Young People is showing on May 26 at 8pm #
Adams is officially appointed as HK Broadband authorized dealer providing innovative business solutions http://www.adamshk.com/HKBN_offers.htm #

Twitter Weekly Updates for 2009-05-17

Your subject line in an e-Mail Campaign is the front most barrier in getting your target audience to read your mail message! #

Twitter Weekly Updates for 2009-05-10

Synergizing is to think win-win. To think win-win is look broader. To look broader is to associate.To associate, must first observe! #
PowerPoint Slide Sharing : Presenting with Power Seminar at St. James S… http://tinyurl.com/coz7fv #
Another class of 7 Most Important Steps of Entrepreneurship Class in Labour Dept is on May 6 http://tinyurl.com/ced9p6 #