Adams Business Advisory Blog

• In order to have more presence on baidu.com, you need to add your targeted contents on zhidao.baidu.com, baike.baidu.com, tieba.baidu.com… #

By Matthew Kwan © Copyright.  All rights reserved.  Principal Consultant, Adams Company Limited  (www.adamshk.com)

So what is the ultimate measurement for your e-Marketing campaigns?  The most important thing to remember is that we live in a business world and the most basic measurement unit is always down to dollar amount.  However, it is very difficult to always just measure by money for your success.  My proposal is to objectively measure the “Cost Per Action”, CPA.  By actions, we mean:

• 1. no. of sales deals
• 2. no. of subscriptions
• 3. no. of enquiries (by phone, email, online form…etc)
• 4. no. of forward to friends
• 5. no of sharings to social networks
• 6.  …etc

If by channel/media cost per action (CPA) can be broken down, that is perfect but the real world is not that simple as your results may come from different online sources or even from your traditional marketing media.    Marketing professionals have to be realistic and measure the overall spending versus the actions happened during the campaign period. This exercise is extremely important for your planning of the next e-Campaign.  It should serve as the basis for your channel/media selection.

By Matthew Kwan © Copyright.  All rights reserved.  Principal Consultant, Adams Company Limited  (www.adamshk.com)

In the past, Facebook did not automatically give out a short cut link to your account or page. However, now you can create your own shortcut called “username” to allow people to type in a unique link for your account or page. It is an excellent way to give you especially your company a better branding in general.

e.g. www.facebook.com/adamshk

The way to apply the username is very simple. Once you have a published/online page or account, you can just type www.facebook.com/username to register. 

However, it may take a day or two before the chosen username is approved to use and you are not supposed to change the name in future. Hence, you must get the name right the first time though I think you may have once chance to change!

By having the username defined, it is an excellent way to invite other people to visit you/your page with ease!

作者: 關廣智 (白武士有限公司首席顧問 http://www.adamshk.com/)

如果你計劃耍於中國網上宣傳你的產品或公司，百度指數就是你必然參考的網頁 http://index.baidu.com.

百度指數能準確地給你分析你所關注的業務在中國的市場需求和地區的分佈，而且內中的資訊都是最新鮮的數據。其中特別當你採用關鍵字搜尋來作為廣告的途徑，百度指數更可給你提供相關的關鍵字建議以至達到最有效的成效。

• Adams is now representing Baidu in Hong Kong for account opening of Search Engine Marketing in China, call us on +852 2723 9977 for details. #

• e-Marketing with POWER! for Marketers training is coming on Jan 22, http://www.adamshk.com/trainings/emarketing_with_power_professional.htm #
• Jason Cong/Baidu Disti in HK said today at our training one needs “400″ tel # to get biz in PRC http://www.adamshk.com/trainings/baidu20091218.htm #

• Print now!! California Fitness - 1 week FREE Guest Pass
  http://www.facebook.com/photo.php?pid=8830&l=401bbea6a7&id=100000513992076 #

• Adams testing http://bit.ly/4mTOGv #
• http://www.facebook.com/photo.php?pid=2772532&l=17889f9948&id=121739743489 #

• Matthew Kwan is speaking at HK TDC Seminar: Marketing Through Social Networking (2009 Nov 20 at 3.30pm) #

• We launched the online campaign for Bossini, checkout http://www.facebook.com/bossini.group #

• Matthew Kwan is teaching Business Communication at HKMA BA Program on Tuesdays. #
• 3 major objectives of Business Communication are Selling, Managing and Career. Getting the message across is the ultimate aim! #

• Social Networking is the way to go in order to generate interests from your target customers. The pt is how to make it into real Business! #

• Very encouraging figure, 100 people registered for today’s 中國商機研討會 http://bit.ly/9oSAT #
• Over 70 people registered 中國商機研討會 on July 23 http://bit.ly/9oSAT #

• Latest: Adams is co-organizing 中國商機研討會 on July 23 http://bit.ly/9oSAT #
• Adams is co-organizing 中國商機研討會 with RMB payment gateway IPS (www.ips.com.cn) and BaiDu’s Hong Kong’s Sole Disti. on July 23 at 2.30pm #

• Adams is co-presenting with Radica on Social Network this evening at the event of HKAIM in HK Productivity Council in Kowloon Tong #

• 寬 免 一 年 商 業 登 記 費 的 措 施 如 獲 立 法 會 通 過 ， 將 於 八 月 一 日 生 效 。http://www.ird.gov.hk/chi/ppr/archives/09062403.htm #
• Finished teaching at Labour Dept - Leading effective meetings last Sat: Constructive Confrontation is so strong,can you disagree but commit! #
• iMoney Magazine interviewing Adams’ Principal Consultant today at 1pm on e-Marketing trend and development #

• So many people (70+ in total) showed up at the event of Adams ran with Google and Wowternet. Our presentation was very well received! #
• @kevinshe I used pretty general words like “Hong Kong”, “Advertising”… in reply to kevinshe #
• @clarencechiang I did not want to say -ve comments on young entrepreneurs but they are some real facts I have gathered in the past. in reply to clarencechiang #
• @misohoni I am still explore how to leverage twitter for business. Somebody told me to follow many to get many to follow! in reply to misohoni #
• @BevClement I don’t really have a strategy for followers but I don’t really mind at this moment as learning experience. Any recommendations? in reply to BevClement #
• @kevinshe I just used free trial, 5 keywords only but it is already good enough as a start in reply to kevinshe #

• @BevClement I only followed about 180 real people and I don’t not know what is norm? in reply to BevClement #
• @kevinshe try logging on to the service of Twollow and TweetLater, it just grow automatically in reply to kevinshe #
• First Class of “Leading Effective Meeting” course of Labour Department Y.E.S. is happening today in Mongkok #
• SMBWorld Seminar Series (1) 以「變」應萬變 is happening today visit
  http://edm.enterpriseinnovation.net/cw/eDM/smbsenminar09/smbEDM.html #

• Kouzes-Posner (2006): Leadership is an art - a performing art - and the instrument is the self. #
• Kouzes-Posner (2006): Wanting to lead and believing that you can lead are the departure points on the path to leadership. #
• Kouzes-Posner (2006): The unique role of leaders is to take us to places we’ve never been before. #
• Kouzes-Posner (2006): Perhaps none of us knows our true strength until challenged to bring it forth. #
• Kouzes-Posner (2006): Somewhere, sometime, the leader within each of us may get the call to step forward. #
• Kouzes-Posner (2006): People who become leaders don’t always seek the challenges they face. Challenges also seek leaders. #
• So, our twitter account grew from 65 to 649 followers in 2 weeks since we deployed the right strategy! #

Kouzes-Posner (2006):

Model the Way

• Figure out what is important to you.
• Align your actions with your stated values.

Inspire a Shared Vision

• Let others know how you feel.
• Recount your personal best.

Challenge the Process

• Fix something.
• Create opportunities for small wins.

Enable Others to Act

• Always say “we.”
• Make heroes of other people

Encourage the Heart

• Write thank0you notes.
• Link celebrations to your organization’s values.